In my second year of university, we studied Social Enterprises and had the opportunity to work with some that are based in the UK.
My group worked with Compassion in Politics, a London-based, cross-party social enterprise that works to put compassion, inclusion and cooperation at the heart of politics.
The brief
Aim: To create a social media campaign to promote the need for Compassion in Politics and raise awareness of its work/goals..
Audience: You are not just speaking to the left of centre audience but aiming to bring in a broader following amongst those who appreciate Compassion as a value but may be unaligned politically. Getting young people engaged is also important. If you’d like to restrict this to a campaign to win the hearts and minds of students that’s fine too.
The project
As a group, we carried out a Student Takeover on Compassion in Politics’ Instagram page. We posted on their story, posted engaging posts and created a video for their IGTV.
The campaign targeted students / young people aged 16-24. It carried a grass-roots / conversational theme that focused on the meaning of compassion and we endeavoured to create a positive and encouraging tone.
The purpose of the campaign was to highlight the need for compassion in politics and encourage the audience to support Compassion in Politics by engaging online and signing up to their newsletter.
I took the role of Project Manager and created the key concept of the project, whilst overseeing the group’s work.
The Instagram posts
Below you can find the digital assets we created to post onto the organisations’ Instagram. The whole team designed the assets and I ensured there was branding consistency across them all.
Announcement
DAY 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Presentation
We virtually presented a pitch to our lecturers and the co-founder of Compassion in Politics, Jennifer Nadel. I created the slides for the presentation and wrote the script, which was based on the team’s own research.
GRACEFULL REFLECTIONS 